HRS’ New Green Stay Platform Leverages AI to Help Hoteliers Expedite RFP Processes

Green Stay Audit Platform Fast-Tracks Hotel RFPs with AI

HRS’ New Green Stay Audit Platform Features AI-Infused Automation and Expedited Tech Hoteliers Can Leverage in Corporate RFP Engagements

One-Time Entering of Emission-Related Elements Enables Hotels to Automatically Have Their Sustainability Attributes Included in Transient and Meetings Procurement Exercises

Cologne, Germany – 30 April 2025 – HRS, the leading global corporate lodging and payment technology platform, announced the latest enhancement to its award-winning Green Stay Initiative. The new Green Stay Audit Platform – automation offered at no cost to hoteliers worldwide – is designed to help the hotel community as they take steps to reduce emissions and more efficiently convey their attributes as they compete for corporate room nights, including transient and meetings-related segments.

Hotels continue to be challenged in four specific areas in their quest to justifiably make investments in more sustainable on-property practices:

• Capturing and generating verifiable data on their carbon emissions;
• Efficiently communicating their data during corporate RFP processes, using concise, repeatable and standardized methods that conform with regulatory requirements;
• Getting educated on achievable steps a hotel can take to further reduce/remove emissions; and
• Resource constraints impacting their ability to progress on these items.

This is particularly a challenge for smaller, regional hotel groups and individual properties who lack the expertise and resources to tackle these issues. Larger, multi-national chains also have a distinct need for more time-saving automation as they seek to share their sustainability highlights with corporations.

Introducing HRS’ Green Stay Audit Platform, Featuring the AI-Infused Green Stay Assistant

HRS’ award-winning Green Stay Initiative has set new standards in leveraging scientific data to help the managed travel ecosystem reduce the emissions tied corporate lodging. HRS’ hotel-focused efforts level the playing field on this important issue. Hotels in 180+ countries, including 600+ chains, participate in Green Stay today. Properties at the Advanced and Professional levels in Green Stay respectively earned 15 and 19 percent more room night bookings from HRS clients over the past year.

Today, the Green Stay Initiative is the only corporate hotel-focused sustainability technology is that is certified by both the Greenhouse Gas Protocol and ISO. HRS is a two-time winner of the Business Travel News Sustainability Award for Data and Reporting (2023/25).

The new Green Stay Audit Platform – featuring the Green Stay Assistant – elevates HRS’ provision of timely, effective information and services to the hotel community. As Earth Month comes to a close, this announcement comes at a time of economic uncertainty across continents, with corporations being more precise in allocating their transient and meetings-related lodging spend to properties that will also help them achieve their carbon emission goals. Highlights include:

• Hoteliers – even those without specialized sustainability expertise – can easily enter metrics tied to energy, waste, and water via a standardized and guided process, now with the support from HRS’ AI-powered Green Stay Assistant (real-time chat functionality). This reduces the burden on lean teams while facilitating participation in more RFPs without extra staff or external consultants.
• The AI-powered Green Stay Assistant introduces users to the three levels of Green Stay, what is involved in attaining each level (Basic / Advanced / Professional), with details on required data sets. Hoteliers can type in the topics they seek more information on, and the Assistant responds with information and prompts, taking them to the next logical step in their learning process.
• Instead of spending significant time responding to multiple client-specific questionnaires, hotels report once through the new platform and are immediately set to address the sustainability needs of virtually any corporate hotel program. This immensely increases sales process efficiency for corporate hotel sales departments.
• Hoteliers can quickly see which Green Stay level they are at as they compete for hotel volume, enabling them to assess current status, plan specific upgrades, and strive to reach the distinctive label of “Green Stay Champion.”
• Access to the Green Stay Knowledge Hub, a repository of case studies, reports and YouTube videos organized to help hoteliers with their education and reporting skillsets, as well as keep them abreast of evolving national and regulatory sustainability requirements.
• Access to HRS’ world-class Emissions Compensation Program (ECP), which already drives savings for corporations. Education about HRS’ ECP can help hoteliers consider their own choices for alignment, which can confer a competitive advantage in RFP scenarios.

Enhanced HRS Platform for Hotels also Drives Benefits for Any Hotel’s Corporate Clients

The HRS platform makes it easier and faster for hotels to complete sustainability assessments, even those with limited resources. This is vital for corporate travel executive during RFP processes, leading to:

• Higher hotel participation, increasing the share of properties with verifiable footprint data;
• Broader data across markets and categories, improving procurement and booking decisions;
• More visibility into hotel program performance, enabling better steering + auditable reporting; and
• Enhanced RFP compliance via automation, which reduced friction in the sourcing process.

“The Green Stay Audit Platform is a timely new arrival for our Group as we use more automation in our sales processes,” said Laura Baroncelli, Deputy Group Director of Sales for Starhotels, the Italy-based hotel company with 31 properties in key business destinations including Florence, London, Milan, New York and Paris.  “Beyond the functional part of accelerating our RFP responses, the platform promises to educate our colleagues about carbon emission reduction and the metrics we use to convey our progress during corporate sales engagements.” Starhotels has participated in Green Stay since 2022.

Hotels that participate in HRS’ Green Stay Initiative today have had their existing data uploaded into the new platform and received emails with dedicated URLs so they can access details about their property and take advantage of the wider range of resources now available to them. There is also a simple path for hoteliers that are new to the Green Stay Initiative to follow and get their initial assessments underway.

“Automation and innovation are unquestionably keys for our industry as we try to drive more sustainable practices by hoteliers, particularly as they navigate labor challenges and progress on their understanding of emission-reducing activities they can take,” said Martin Biermann, Chief Product Officer of HRS. “The new Green Stay Audit Platform represents one more leap forward, giving hoteliers a wealth of information and resources at their keyboard. Beyond helping hotels compete for and win more corporate transient and meetings-related room nights, this enhancement also moves the ecosystem forward on the primary goal of reducing the emissions related to corporate lodging.”

About HRS

HRS is a global technology company focused on leveraging Artificial Intelligence to create fully digital lodging experiences for corporations and their travelers. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. HRS’ award-winning Green Stay Initiative enables hotels to showcase their sustainable attribute

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