HRS for Automotive Industry
Turbocharging travel programs for automotive teams
From assembly lines and supplier audits to auto shows and testing sites, your teams move fast — and so should your travel program. HRS unites lodging, meetings, payments, and reporting in one automated system. Gain full visibility, reduce costs, track emissions, and keep every report audit-ready. Powered by AI, delivered with a premium traveler experience.
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Status Quo
Business travel tools aren’t geared towards automotive brands
The automotive industry relies on business trips and face-to-face meetings. However, many lodging and meetings programs today don’t accommodate their needs:
Constant travel
Teams travel nonstop between HQs, factories, R&D centers, and supplier sites. So lodging and meeting bookings are difficult to track, forecast, and optimize. This leads to missed savings opportunities, compliance gaps, and hidden spend.
Event-driven spikes
When the industry meets up, hotel rooms become unavailable and rates surge. Most lodging programs aren't designed to quickly secure rooms, offer other options, or rebook at the best possible price. Frustrating for employees, expensive for employers.
Urgent trips
Just-in-time production requires unplanned, last-minute trips. Slow booking workflows, manual approvals, and limited payment options delay critical business travel. This puts your production timelines, duty of care, and compliance at risk.
Why HRS
Accelerate your lodging and meeting management
Digitalize your process—for every business trip from transient, to longstays, meetings and groups. All in one place, optimized for automotive leaders:
Control your costs
Centralize all lodging and meeting bookings in one place to unlock extra savings. HRS automates rebooking, rate audits, and VAT reclaim—ensuring you benefit from measurable savings. In just a few clicks.
Comply with every click
Receive real-time insights that highlight leakage, benchmark supplier performance, and forecast demand spikes. Powered by AI. Automated policy enforcement ensures every booking meets company requirements.
Track emissions
Use Green Stay data to monitor your environmental footprint. Compare hotels based on verified sustainability performance and accurately report every stay. Are you ready to finally meet your ESG goals?
Success stories
Proof from your peers
See how leading companies are transforming travel with HRS.
How Ströer achieved 94% Hotel Program Adoption with HRS
Ströer partnered with HRS to relaunch its hotel travel management with an end-to-end platform that centralized spend, increased transparency, simplified booking and payment, and boosted compliance. The company achieved 94% online adoption, 7.5% savings, 97% digital payment adoption, and strong sustainability and quality metrics across its lodging program.
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Global strategic lodging procurement, sustainability & enhanced adoption
Groupe Adeo partnered with HRS to centralize procurement, increase program adoption, and reduce travel-related emissions. Through end-to-end lodging management, improved payment solutions, and sustainability-focused processes, the group achieved significant cost avoidance, an 84% adoption rate, a 10% CO₂ reduction per room night, and 98% VCC acceptance.
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EnBW AG’s path to climate neutrality
EnBW AG partnered with HRS to digitize and automate its lodging program using AI-powered insights and sustainable hotel prioritization. Through the Lodging-as-a-Service platform and the Green Stay Initiative, the company reduced CO₂ emissions by 28%, increased program adoption by 33%, and gained full transparency over lodging spend — supporting its goal of becoming climate-neutral by 2035.
Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption
PwC Italy overhauled its fragmented hotel booking process by partnering with HRS to build a structured, automated, and insight-based travel ecosystem. The initiative achieved 91% online adoption, streamlined compliance, and delivered measurable savings through data-driven transformation.
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The Road to Net Zero
Deutsche Telekom partnered with HRS to build a more efficient and sustainable lodging program. Using HRS’ digital platform and Green Stay Initiative, the company achieved a 31% reduction in CO₂ emissions per room night, 45% cost avoidance, and 95% online adoption. With clear goals to cut CO₂ emissions by 55% by 2030 and reach net zero by 2040, Deutsche Telekom continues advancing sustainable corporate travel.
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Introducing Lodging & Meetings
Your cockpit for lodging and meeting management
Discover our holistic, proprietary solution. Powered by AI and built with the same precision, speed and innovative technology as your cars.
Stay
Put lodging on autopilot, end-to-end
Lodging needs change quickly in the automotive industry. That’s why HRS helps you to simplify how you book, pay, report, and reclaim VAT across transient, and longstays. Get access to the widest range of hotels, payment methods, and sustainability data. Automatically.
- Get access to GDS, non-GDS, OTA, direct connects, and longstay inventory
- Secure the best rate and availability via our patented rate filter and fully automated rebooking
- Automate payments, invoicing, and enable 1-click expensing
- Get VAT back automatically with our superior level 3 data
- Report, reduce and remove CO₂ emissions with our Green Stay data
Meet
Manage meetings like a well-oiled machine
Automate your entire process from venue sourcing, to approvals, and reconciliation. Compare venues by cost, compliance, and ESG data. Put your meeting management on the fast track with HRS.
- Enable self-service booking and automated RFPs with templates
- Compare venues on cost, availability, and ESG scores
- Pay securely and get real-time invoice validation
- Reclaim VAT with line-item invoice data automatically
- Score suppliers on sustainability, policy compliance, and traveler safety
This is HRS
Meet Copilot & Connect
Combine strategic, data-driven program management and seamless booking in one platform.
HRS Copilot
Your AI assistant
Built for travel and procurement managers, Copilot delivers proactive recommendations—helping you optimize savings, compliance, traveler experience, carbon emissions, and more. Backed by real-time data you can act on with a single click.
HRS Connect
Your smart all-in-one platform
Manage lodging and meetings end-to-end. Let travelers book transient, groups, longstay and meetings. Connect shows only compliant options at the best rates. Plus, it automates payment and invoicing, while feeding expense and reclaim systems. All in one.