HRS for FMCG & Retail
Stock your travel program with smart AI
In FMCG and retail, your teams are always on the move—sales reps, merchandisers, supply chain specialists traveling to stores, launch parties, distribution centers, and trade shows. Managing travel can quickly become chaotic. HRS brings lodging and meetings into one platform. So you stay in control, save money, and offer the traveler experience you need to keep your business moving.
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Status Quo
Travel in FMCG & Retail is moving faster than its programs
Large field teams, product launches, and seasonal surges stretch even the most advanced hotel and meeting programs. Here’s what a lot of brands in this industry struggle with:
Too many trips, too little control
Dealing with a decentralized workforce that is on the road frequently means thousands of bookings daily. Many made outside approved systems — creating leakage, data gaps, and compliance blind spots.
Separate deals, zero savings
When travelers book accommodation off-policy or last-minute, you pay more. Plus, if meetings are run in a separate system, you lose convergence savings. And time on manual reconciliation.
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Last minute travel, large price tag
Product launches, seasonal promotions, and market expansions often require short-notice travel. Slow booking processes frustrate teams and push them to consumer sites — with high rates and no visibility.
Why HRS
Give your travel program a promotion
Experience the new way to manage transient, group, longstays, and meetings in one global platform. Benefit from an improved overview, strategic savings, and a better experience for your fast-paced FMCG and retail teams.
Centralize control
Bring all bookings, payments, and invoices together for full transparency across teams, countries, channels, and travel category.
Automate savings
Reduce spend by combining meeting and lodging contracts. Save with dynamic rebooking, rate audits, and automated VAT reclaim. In just a few clicks.
Enhance employee satisfaction
Give travelers the seamless experience they expect: mobile-ready booking, frictionless payment, and one-click expensing.
Success stories
Proof from your peers
See how leading companies are transforming travel with HRS.
The Road to Net Zero
Deutsche Telekom partnered with HRS to build a more efficient and sustainable lodging program. Using HRS’ digital platform and Green Stay Initiative, the company achieved a 31% reduction in CO₂ emissions per room night, 45% cost avoidance, and 95% online adoption. With clear goals to cut CO₂ emissions by 55% by 2030 and reach net zero by 2040, Deutsche Telekom continues advancing sustainable corporate travel.
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Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption
PwC Italy overhauled its fragmented hotel booking process by partnering with HRS to build a structured, automated, and insight-based travel ecosystem. The initiative achieved 91% online adoption, streamlined compliance, and delivered measurable savings through data-driven transformation.
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EnBW AG’s path to climate neutrality
EnBW AG partnered with HRS to digitize and automate its lodging program using AI-powered insights and sustainable hotel prioritization. Through the Lodging-as-a-Service platform and the Green Stay Initiative, the company reduced CO₂ emissions by 28%, increased program adoption by 33%, and gained full transparency over lodging spend — supporting its goal of becoming climate-neutral by 2035.
Global strategic lodging procurement, sustainability & enhanced adoption
Groupe Adeo partnered with HRS to centralize procurement, increase program adoption, and reduce travel-related emissions. Through end-to-end lodging management, improved payment solutions, and sustainability-focused processes, the group achieved significant cost avoidance, an 84% adoption rate, a 10% CO₂ reduction per room night, and 98% VCC acceptance.
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How Ströer achieved 94% Hotel Program Adoption with HRS
Ströer partnered with HRS to relaunch its hotel travel management with an end-to-end platform that centralized spend, increased transparency, simplified booking and payment, and boosted compliance. The company achieved 94% online adoption, 7.5% savings, 97% digital payment adoption, and strong sustainability and quality metrics across its lodging program.
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Introducing Lodging & Meetings
Your off-the-shelf solution for lodging and meetings
Get ready to automate every step — from booking to expense to reclaim. HRS delivers the flexibility your staff needs and the control your finance department demands.
Stay
Meet the bestseller in lodging management
Handle everything in one place—whether it's transient stays for sales reps, long-term accommodations for store openings, or group bookings. Access the widest inventory, automate payments and invoicing.
- Get access to GDS, non-GDS, OTA, direct connects, and longstay inventory
- Secure the best rate and availability via our patented rate filter and fully automated rebooking
- Automate payments, invoicing, and enable 1-click expensing
- Get VAT back automatically with our superior Level 3 data
- Report, reduce and remove CO₂ emissions with our Green Stay data
meet
Manage meetings and groups holistically
From product launches to training sessions — organize meetings the smart way. Compare venues, pay securely, and track sustainability with one standardized workflow.
- Enable self-service booking and automated RFPs with templates
- Compare venues on cost, availability, and ESG scores
- Pay securely and get real-time invoice validation
- Reclaim VAT with line-item invoice data automatically
- Score suppliers on sustainability, policy compliance, and traveler safety
This is HRS
Meet Copilot & Connect
Combine strategic, data-driven program management and seamless booking in one platform.
HRS Copilot
Your AI assistant
Built for travel and procurement managers, Copilot delivers proactive recommendations—helping you optimize savings, compliance, traveler experience, carbon emissions, and more. Backed by real-time data you can act on with a single click.
HRS Connect
Your smart all-in-one platform
Manage lodging and meetings end-to-end. Let travelers book transient, groups, longstay and meetings. Connect shows only compliant options at the best rates. Plus, it automates payment and invoicing, while feeding expense and reclaim systems. All in one.