Sustainability Initiative

Meet Green Stay

The first ISO-certified sustainability solution for corporate lodging and meetings. Get property-level emissions data across all relevant hotels for business travel globally. Cut costs, reduce carbon, and stay compliant from procurement to booking.

Meet our Greenstay-initiative hotel partners

For lodging & meetings

Get sustainability data you can trust

Green Stay has achieved ISO 14067 and Greenhouse Gas Protocol certification—the only corporate lodging program with this distinction. That means your sustainability data is audit-ready, globally recognized, and fully compliant with frameworks like CSRD, CDP, GRI, and TCFD. Numbers you can rely on for reporting and decision-making.

Sustainability

Close the loop on your travel footprint

Report

Get complete visibility into CO₂e emissions, water, waste, and 80+ qualitative sustainability criteria across your lodging and meeting programs. Our Sustainability Insights Suite delivers automated recommendations to reduce your footprint, not just track it.

Reduce

Set Science-Based Targets (SBTi) aligned with your procurement strategy. Integrate reduction goals into travel policies and booking channels. Our AI makes recommendations to nudge travelers toward Green Stay hotels, delivering measurable CO₂e reductions at scale.

Remove

Compensate unavoidable emissions through our Emissions Compensation Program with verified credits from high-quality climate projects. We validate eligibility and facilitate compensation, completing your sustainability journey.

Why Green Stay works

Real transparency

Verified, property-level data—not estimates or averages. Know exactly which hotels drive impact and make decisions based on facts, not industry benchmarks.

Smart choices

Integrate sustainability into RFPs and booking tools. Guide travelers with clear Green Stay labels at the point of purchase, making sustainable choices the easy choice.

Trusted data

The only lodging program certified to ISO 14067 methodology and GHG Protocol standards. Your data stands up to audits, regulators, internal stakeholders, and investor scrutiny.

Complete coverage

Track emissions across your hotel stays and meeting spaces in one unified platform. So you gain 360° insights.

Easy compensation

Offset emissions through verified climate projects. Let us handle validation and facilitation for credible carbon removal.

AI guidance

Get recommendations for properties that balance cost, emissions, and traveler satisfaction in real-time. Automatically.

Results

How our initiative impacts corporates

The Green Stay Initiative is a solution to collect and normalize property-level sustainability data of hotels and meeting spaces. Thisdata enables corporate travel planners to source and book at hotels with a lower carbon footprint, helping businesses meet their sustainability goals on the road to net zero.

-12%

Carbon emission reduction

Year-over-year reduction toward net zero

~9%

Cost savings

Efficiency and emissions can align

45%

Market share

Significant share of managed room nights

Report

NEW: Green Stay Sustainability Report

Everything you need to know about the state of sustainability in corporate travel. See how your peers cut emissions, which suppliers win RFPs, and how to turn reporting into real reductions. It’s the playbook for procurement, travel, and ESG teams.

Read more

Success stories

Proof from your peers

See how leading companies are transforming travel with HRS.

The Road to Net Zero

Deutsche Telekom partnered with HRS to build a more efficient and sustainable lodging program. Using HRS’ digital platform and Green Stay Initiative, the company achieved a 31% reduction in CO₂ emissions per room night, 45% cost avoidance, and 95% online adoption. With clear goals to cut CO₂ emissions by 55% by 2030 and reach net zero by 2040, Deutsche Telekom continues advancing sustainable corporate travel.

92%
Green Stay Hotels in program
31%
Reduction of CO2 Per Room Night
45%
Cost Avoidance vs Public Market Rates
Read the Case Study
The Road to Net Zero

Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption

PwC Italy overhauled its fragmented hotel booking process by partnering with HRS to build a structured, automated, and insight-based travel ecosystem. The initiative achieved 91% online adoption, streamlined compliance, and delivered measurable savings through data-driven transformation.

15%
hotel spend optimization
91%
online adoption
>20,000
transaction shift in annual bookings moved online
Read the Case Study
Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption

EnBW AG’s path to climate neutrality

EnBW AG partnered with HRS to digitize and automate its lodging program using AI-powered insights and sustainable hotel prioritization. Through the Lodging-as-a-Service platform and the Green Stay Initiative, the company reduced CO₂ emissions by 28%, increased program adoption by 33%, and gained full transparency over lodging spend — supporting its goal of becoming climate-neutral by 2035.

-28%
CO2 Emission Reduction
98%
VCC Acceptance
+33%
Program Adoption Growth
Read the Case Study
EnBW AG’s path to climate neutrality

Global strategic lodging procurement, sustainability & enhanced adoption

Groupe Adeo partnered with HRS to centralize procurement, increase program adoption, and reduce travel-related emissions. Through end-to-end lodging management, improved payment solutions, and sustainability-focused processes, the group achieved significant cost avoidance, an 84% adoption rate, a 10% CO₂ reduction per room night, and 98% VCC acceptance.

98%
VCC Acceptance
84%
program adoptionvs 34%before HRS
-6.5%
cost avoidance vs public rates
Read the Case Study
Global strategic lodging procurement, sustainability & enhanced adoption

How Ströer achieved 94% Hotel Program Adoption with HRS

Ströer partnered with HRS to relaunch its hotel travel management with an end-to-end platform that centralized spend, increased transparency, simplified booking and payment, and boosted compliance. The company achieved 94% online adoption, 7.5% savings, 97% digital payment adoption, and strong sustainability and quality metrics across its lodging program.

85%
Spend Coverage
7.5%
Savings
94%
Program Compliance
Read the Case Study
How Ströer achieved 94% Hotel Program Adoption with HRS

Credentials

Certified commitment to the climate

Our memberships and certifications reflect how we turn responsibility into results — for our people, partners, and the planet.

Joined the Climate Pledge

We’re proud to be one of 313 global signatories of The Climate Pledge, committing to net-zero by 2040. Across all offices, we cut emissions, use renewable energy, and promote sustainable choices for our people and partners.

Membership with the GSTC

As members of the Global Sustainable Tourism Council, we help shape responsible travel. We share data-driven insights, align global standards, and advance corporate travel sustainability through our Green Stay Initiative.

Learn more

Bronze Medal from EcoVadis

EcoVadis is recognized globally for trusted business sustainability ratings. We ranked among the top 35 % of assessed companies. This recognition reflects our ongoing work to strengthen transparency, reduce emissions, and improve sustainability.

Learn more

Member of the Sector Dialogue

We contribute to the Sector Dialogue on Tourism for Sustainable Development led by Germany’s Federal Ministry (BMZ). Together with industry, academia, and civil society, we promote shared sustainability goals aligned with the UN Agenda 2030.

Learn more

Start your journey towards net zero

HRS helps you connect sustainability strategy with operational execution — from sourcing and booking to payment and reimbursement. Green Stay empowers you to act now, combining verifiable data, AI insights, and an award-winning sustainability framework.

Talk to an Expert
Discover Green Stay
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FAQs for
Corporates

All your questions, answered.

Introduction & Purpose of HRS Green Stay
Emission Measurement & Reduction
Methodology, Verification & Greenwashing
Hotel Benchmarking & Ratings
Data Usage, Coverage & Access
Costs & Getting Started

Introduction & Purpose of HRS Green Stay

What is the HRS Green Stay Initiative?

The HRS Green Stay Initiative provides corporate travel and sustainability leaders with reliable, property-level data on the environmental impact of hotels. It shows standardized carbon, water, and waste footprints per room night, helping you measure, report, and reduce travel-related emissions across your lodging program.


The methodology is based on internationally recognized standards such as the Greenhouse Gas Protocol, ISO 14067, and the Hotel Carbon Measurement Initiative (HCMI), ensuring that your company’s reporting meets global compliance standards.

Emission Measurement & Reduction

How does Green Stay help my company measure travel emissions?

HRS supports corporate clients in achieving their sustainability goals through a three-step approach:

  • Report: Access accurate, property-level emissions data to measure Scope 3 business travel impact.
  • Reduce: Use data insights to embed sustainability criteria into sourcing, steer travelers toward efficient hotels, and monitor improvements over time.

  • Remove: Compensate for unavoidable emissions via verified climate protection projects integrated in the HRS ecosystem.

This end-to-end process allows companies to manage environmental impact proactively and demonstrate measurable progress against ESG and CSRD requirements. Green Stay provides property-level carbon, water, and waste data that can be aggregated across your lodging program to calculate emissions for Scope 3 Category 6 (Business Travel).


Each hotel’s footprint is calculated according to the ISO 14067 and GHG Protocol standards and displayed in consistent units — carbon (kg CO₂e per room night), water (liters per room night), and waste (kg per room night).

This allows you to integrate emissions data directly into your internal sustainability reports and CSRD or ESG disclosures.

Hotel Benchmarking & Ratings

How are hotels benchmarked and rated?

Each hotel’s environmental footprint is benchmarked against others in the same region, resulting in an efficiency class (A–D) based on quartile distribution:


  • A: top 25%
  • B: next 25%
  • C/D: lower 50%

Only hotels in classes A and B — those performing in the top 50% for environmental efficiency — are displayed with the Green Stay leaf in booking channels.

Data Usage, Coverage & Access

Can my company use Green Stay data for sustainability reporting?

Yes. Green Stay data supports Scope 3 emission calculations, CSRD and ESRS compliance, and internal sustainability reporting.HRS provides aggregated data feeds that can be integrated into your internal dashboards or sustainability reporting tools. The standardized methodology ensures that all data is traceable, auditable, and compliant with recognized reporting frameworks.

Costs & Getting Started

What is the cost for corporates to access Green Stay?

Green Stay participation is included in HRS’s corporate lodging and meetings solutions. There are no additional costs for corporates to access sustainability data, reporting, or benchmarking within the HRS platform.

Methodology, Verification & Greenwashing

What is the difference between Green Stay and sustainability certifications?

Green Stay is not a certification or eco-label. It is a data and evaluation framework that aggregates verified environmental data from hotels using a standardized and audited methodology.While many hotels display their sustainability certifications within Green Stay, the HRS Green Stay leaf icon is awarded solely based on data-driven performance, not on self-declared labels. This ensures that your reporting is objective, comparable, and globally consistent.

Methodology, Verification & Greenwashing

How is the Green Stay data verified?

The Green Stay methodology is independently audited by GUTcert, an accredited German certification body (DAkkS). The audit confirms full compliance with ISO 14067 (Product Carbon Footprint) and the Greenhouse Gas Protocol standards.Hotels provide their data through the Green Stay audit platform and confirm its accuracy under binding Terms & Conditions. HRS applies automated anomaly detection and regional benchmarking to identify implausible values, ensuring that the data your company relies on is credible and comparable.

Introduction & Purpose of HRS Green Stay

Why did HRS develop Green Stay?

HRS developed Green Stay in close collaboration with its corporate clients, who needed transparent and comparable sustainability data for Scope 3 emission reporting and procurement decisions.
The goal is to help organizations:

  • Integrate sustainability criteria into hotel sourcing.
  • Steer traveler bookings toward more efficient properties.
  • Measure, report, and reduce emissions from business travel and meetings.


Green Stay makes this possible without additional data collection effort or complex system integrations — it’s built into the HRS ecosystem.

Emission Measurement & Reduction

How does Green Stay help reduce emissions in my program?

Beyond reporting, Green Stay supports active emission reduction through:

  • Sourcing: embedding sustainability data and criteria in your RFP process.

  • Booking: allowing employees to select more efficient hotels via filters and recommendations.

  • Program design: benchmarking performance, identifying hotspots, and setting measurable reduction targets.


This combination of transparency and traveler steering enables measurable emission reduction at scale.

Costs & Getting Started

How can I get started with HRS’s sustainability solutions?

Simply contact your HRS Account Manager or visit the HRS Sustainability Overview to explore how Green Stay can be integrated into your travel program. HRS will help you define reporting objectives, configure dashboards, and align sustainability metrics with your internal ESG goals.

Data Usage, Coverage & Access

Does Green Stay also cover meetings and events?

Yes. HRS extends the Green Stay methodology to the Meetings & Groups segment, providing comparable emissions data for venues and events. This enables companies to apply the same “measure–reduce–report” logic across both lodging and meetings, supporting a unified sustainability strategy.

Methodology, Verification & Greenwashing

How does Green Stay prevent greenwashing?

Green Stay combats greenwashing by focusing on data transparency and independent verification:

  • The methodology is science-based and ISO-audited.
  • Hotels cannot buy visibility or use the Green Stay logo externally.
  • The data is normalized, benchmarked, and verified before being displayed.

This ensures that the sustainability insights available to your company are reliable and aligned with corporate reporting standards.

Data Usage, Coverage & Access

How can I access Green Stay data for my program?

If your company works with HRS, Green Stay data is integrated directly into your lodging and meetings platform. You can filter hotels by sustainability performance, include criteria in sourcing, and access aggregated data for reporting.
 Your HRS Account Manager can help you enable these insights for your program and ensure your reporting setup reflects the latest sustainability data.

Data Usage, Coverage & Access

How often is Green Stay data updated?

Hotels participating in Green Stay are required to update their data annually. This ensures that all information used for corporate reporting is up to date and reflects recent operational improvements. Outdated or incomplete data automatically reduces a hotel’s Data Quality Score, ensuring transparency in the benchmark results displayed to corporate clients.