HRS for IT, Telco & Media

How global IT, Telco & Media teams handle lodging and meetings

From international collaboration to relocating talent last-minute—tech companies need travel solutions as innovative as they are. HRS automates the booking process end-to-end, delivers AI-driven insights for your program, and offers the seamless user experience forward-thinking teams demand.

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Leading IT, Telco & Media teams rely on HRS

Status quo

Challenges tech companies face in corporate travel

Across leading telco, media, and IT companies, we’ve seen recurring challenges make travel management harder than it needs to be.

Forecasting hotel spend costs

Tech companies move fast. Frequent last-minute travel, hybrid teams, and shifting project needs make it difficult to forecast demand and secure optimal rates. This unpredictable booking behavior weakens negotiating power and creates budget uncertainty.

Maintaining duty of care

When teams book across multiple platforms or outside managed channels, they stay invisible. As an employer, you need to know where your employees are — especially during crises or unexpected events. That’s why duty of care can be a challenge.

Meeting traveler expectations

Tech talent expects seamless booking experiences — mobile-first, intuitive, fast. Legacy travel tools often deliver the opposite: limited options, clunky interfaces, disconnected expense flows. Because of this mismatch, satisfaction drops — and so does adoption.

Why HRS

Connecting lodging and meetings for IT, Telco & Media firms

With HRS, you bring lodging and meetings in one global platform, powering it with AI and automation. For a next-level travel strategy.

More savings and satisfaction

HRS helps you secure static rates in key locations, so you stay on budget, forecast, and negotiate better. With smart, predictive data and dynamic sourcing, you’ll find new ways to save while giving your travelers more comfort, choice, and ease on every trip.

Compliance without compromise

Show each traveler only the hotels that match their role, location, and policy—automatically. It's like personalized search results, but for corporate travel. Everyone stays within policy, and you get full visibility into who's where. That’s duty of care done by default.

Data-driven decisions

See all lodging and meeting bookings in one place with real-time insights on spend, and supplier performance. Let HRS Copilot anticipate trends, benchmark your performance against the industry, audit rates, and recommend optimizations—like your best analyst.

Success stories

Proof from your peers

See how leading companies are transforming travel with HRS.

The Road to Net Zero

Deutsche Telekom partnered with HRS to build a more efficient and sustainable lodging program. Using HRS’ digital platform and Green Stay Initiative, the company achieved a 31% reduction in CO₂ emissions per room night, 45% cost avoidance, and 95% online adoption. With clear goals to cut CO₂ emissions by 55% by 2030 and reach net zero by 2040, Deutsche Telekom continues advancing sustainable corporate travel.

92%
Green Stay Hotels in program
31%
Reduction of CO2 Per Room Night
45%
Cost Avoidance vs Public Market Rates
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The Road to Net Zero

Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption

PwC Italy overhauled its fragmented hotel booking process by partnering with HRS to build a structured, automated, and insight-based travel ecosystem. The initiative achieved 91% online adoption, streamlined compliance, and delivered measurable savings through data-driven transformation.

15%
hotel spend optimization
91%
online adoption
>20,000
transaction shift in annual bookings moved online
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Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption

EnBW AG’s path to climate neutrality

EnBW AG partnered with HRS to digitize and automate its lodging program using AI-powered insights and sustainable hotel prioritization. Through the Lodging-as-a-Service platform and the Green Stay Initiative, the company reduced CO₂ emissions by 28%, increased program adoption by 33%, and gained full transparency over lodging spend — supporting its goal of becoming climate-neutral by 2035.

-28%
CO2 Emission Reduction
98%
VCC Acceptance
+33%
Program Adoption Growth
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EnBW AG’s path to climate neutrality

Global strategic lodging procurement, sustainability & enhanced adoption

Groupe Adeo partnered with HRS to centralize procurement, increase program adoption, and reduce travel-related emissions. Through end-to-end lodging management, improved payment solutions, and sustainability-focused processes, the group achieved significant cost avoidance, an 84% adoption rate, a 10% CO₂ reduction per room night, and 98% VCC acceptance.

98%
VCC Acceptance
84%
program adoptionvs 34%before HRS
-6.5%
cost avoidance vs public rates
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Global strategic lodging procurement, sustainability & enhanced adoption

How Ströer achieved 94% Hotel Program Adoption with HRS

Ströer partnered with HRS to relaunch its hotel travel management with an end-to-end platform that centralized spend, increased transparency, simplified booking and payment, and boosted compliance. The company achieved 94% online adoption, 7.5% savings, 97% digital payment adoption, and strong sustainability and quality metrics across its lodging program.

85%
Spend Coverage
7.5%
Savings
94%
Program Compliance
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How Ströer achieved 94% Hotel Program Adoption with HRS

Stay and meet

A holistic travel solution for IT, Telco & Media

HRS helps you to simplify your complex travel program globally. Giving you automation where you need it and flexibility where it counts.

Lodging

Manage hotel stays end-to-end

Give travelers pre-approved booking options with negotiated static rates and guaranteed availability—all in one mobile-friendly search. Track sustainability impact automatically and keep everyone compliant without friction.

  • Secure negotiated rates with Last Room Availability in high-traffic tech hubs
  • Deliver personalized, mobile-optimized search for fast, compliant bookings
  • Property-level CO₂ data embedded for ESG-compliant planning
  • Fully automated rate audit to secure vendor compliance with policy
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Meeting

End manual processes for meetings

Handle sourcing, RFPs, contracts, and payments in one workflow. Finance gets clean Level 3 data, planners book faster, and embedded payment automation eliminates manual reclaims from travelers.

  • Global venue sourcing with instant pricing
  • Digital contract-to-invoice comparison for full financial transparency
  • Get Level 3 data on actual spend for accurate forecasting
  • Enable embedded payment solutions with audit trails and VAT reclamation
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This is HRS

Meet Copilot & Connect

Combine strategic, data-driven program management and seamless booking in one platform.

HRS Copilot

Your AI assistant

Built for travel and procurement managers, Copilot delivers proactive recommendations—helping you optimize savings, compliance, traveler experience, carbon emissions, and more. Backed by real-time data you can act on with a single click.

More about HRS Copilot
More about HRS Copilot

HRS Connect

Your smart all-in-one platform

Manage lodging and meetings end-to-end. Let travelers book transient, groups, longstay and meetings. Connect shows only compliant options at the best rates. Plus, it automates payment and invoicing, while feeding expense and reclaim systems. All in one.

More about HRS Connect
More about HRS Connect

“Our partnership with HRS has laid the foundation for long-term success by creating a scalable, adaptable and technology-driven foundation for the future of sustainable business travel at Deutsche Telekom”

Benjamin Häfner
Head of Group Travel Management
Benjamin Häfner