Our everyday leading principles

Customer success is what we strive for, and this trumps our own commercial success. We always take a long-term perspective by foreseeing customer needs to elevate the experience and engineer backwards accordingly.

We are big thinkers and big doers. We challenge the status quo, deliberately leave our comfort zones, work hard, and grow from making mistakes. We approach every day with a growth mindset and love to make things happen.

We are all part of a team that wants to win championships and is constantly striving to improve. We believe in the power of teamwork, and it's the responsibility of the entire team to create an atmosphere where everyone can become the best version of themselves.

We strive for organizational upgrades, constantly raising the bar. We look for talents who go the extra mile, are eager to grow, and have grit. We hire people based on passion and potential, as we believe that hard work trumps talent. We act as coaches to help our team members grow, through radical, candid feedback — anytime and anywhere.

We share a commitment to a culture of merit. We know that entrepreneurial leadership is built on a foundation of personal ownership, self-discipline, and accountability. We believe placing rights above contribution harms our company culture, and recognition should be earned.

As leaders, we give purpose to each mission and provide autonomy in order to achieve it. On our way, we seek different perspectives and challenge each other with good intentions — all while striving for the best decision for the company. It’s okay to disagree, but once a call has been made, we follow through with ownership and discipline.

We are learning pioneers who pave new ways and reflect to learn. For us, there is never a perfect state — only perpetual improvement. This includes more effective processes, better products, smarter commercial models, the latest technologies, and new ways of working.

We understand and manage all levels of our business. From strategy to execution, we consider no task beneath us. We keep exploring input metrics as our executional guardrails and take ownership for the entire customer experience — that means seeing, owning, solving, and doing.

We strive to become more effective every single day. We don’t complain about a lack of resources. We set priorities and abandon less important activities to concentrate on things that move the needle.