la nostra Iniziativa per la sostenibilità
Green Stay, per viaggi più sostenibili
La nostra soluzione di sostenibilità certificata ISO per hotel e meeting aziendali. Accedi ai dati sulle emissioni a livello di struttura per gli hotel più rilevanti nel business travel. Riduci i costi, abbatti le emissioni e garantisci la conformità, dalla fase di procurement alla prenotazione.

























Per alloggi e riunioni
Dati sulla sostenibilità su cui puoi contare
Green Stay ha ottenuto la certificazione ISO 14067 e Greenhouse Gas Protocol, l’unico programma di alloggi aziendali con questo riconoscimento.I tuoi dati ESG sono pronti per audit, riconosciuti a livello globale e pienamente conformi ai framework CSRD, CDP, GRI e TCFD. Numeri affidabili per report e decisioni strategiche.


Sostenibilità
Gestisci a 360°
la tua impronta ambientale
Report
Ottieni visibilità completa su emissioni di CO₂, consumo idrico, rifiuti e oltre 80 criteri qualitativi di sostenibilità per i tuoi programmi di viaggio e meeting. La nostra Sustainability Insights Suite fornisce raccomandazioni automatizzate per ridurre l’impatto ambientale, non solo monitorarlo.
Reduce
Stabilisci obiettivi scientifici (SBTi) in linea con la tua strategia di procurement. Integra gli obiettivi di riduzione nelle policy di viaggio e nei canali di prenotazione. La nostra intelligenza artificiale suggerisce hotel Green Stay, favorendo una riduzione misurabile delle emissioni su larga scala.
Remove
Compensa le emissioni inevitabili attraverso il nostro programma di compensazione, con crediti verificati da progetti climatici di alta qualità. Verifichiamo l’idoneità, facilitando la compensazione e completando il tuo percorso di sostenibilità.
Perché Green Stay funziona

Trasparenza reale
Dati verificati a livello di struttura, non stime o medie. Scopri esattamente quali hotel generano impatto e prendi decisioni basate su fatti concreti, non su benchmark di settore.

Scelte intelligenti
Integra la sostenibilità nelle RFP e negli strumenti di prenotazione. Guida i viaggiatori con etichette Green Stay visibili già in fase di prenotazione, rendendo la scelta sostenibile la più semplice.

Dati affidabili
L’unico programma di hotel certificato secondo la metodologia ISO 14067 e gli standard del GHG Protocol. I tuoi dati superano audit, controlli regolatori, stakeholder interni e investitori.

Copertura completa
Monitora le emissioni derivanti da pernottamenti e meeting in un’unica piattaforma integrata. Ottieni una visione a 360° delle tue emissioni.

Compensazione semplificata
Compensa le emissioni con progetti climatici verificati. Pensiamo noi alla validazione e gestione, per una rimozione credibile del carbonio.

Guida tramite AI
Ricevi suggerimenti in tempo reale su strutture che ottimizzano costo, emissioni e soddisfazione dei viaggiatori. Il tutto in automatico.
Risultati
L'impatto della nostra iniziativa sulle aziende
Green Stay è la soluzione per raccogliere e normalizzare i dati di sostenibilità a livello di singola struttura: hotel e spazi meeting. Grazie a questi dati, i travel manager possono prenotare strutture con un’impronta di carbonio più bassa, supportando così il raggiungimento degli obiettivi ESG aziendali verso il net zero.
-12%
Riduzione delle emissioni di carbonio
Riduzione annuale continua verso l’obiettivo net zero.
~ 9%
Risparmio sui costi
Efficienza e sostenibilità possono andare di pari passo.
45%
Quota di mercato
Quota significativa di pernottamenti aziendali gestiti.
Rapporto
NOVITÀ: Green Stay Sustainability Report
Tutto ciò che devi sapere sullo stato della sostenibilità nei viaggi aziendali. Scopri come le aziende stanno riducendo le emissioni, quali fornitori si aggiudicano le RFP e come trasformare il reporting in azioni concrete. È il playbook per i team di procurement, travel ed ESG.

SUCCESS STORIES
Ecco chi ha già trasformato il proprio programma
Scoprite come le aziende leader stanno trasformando i viaggi con HRS.
The Road to Net Zero
Deutsche Telekom partnered with HRS to build a more efficient and sustainable lodging program. Using HRS’ digital platform and Green Stay Initiative, the company achieved a 31% reduction in CO₂ emissions per room night, 45% cost avoidance, and 95% online adoption. With clear goals to cut CO₂ emissions by 55% by 2030 and reach net zero by 2040, Deutsche Telekom continues advancing sustainable corporate travel.

Data-Driven Transformation: How PwC Italy Reached 91% Online Adoption
PwC Italy overhauled its fragmented hotel booking process by partnering with HRS to build a structured, automated, and insight-based travel ecosystem. The initiative achieved 91% online adoption, streamlined compliance, and delivered measurable savings through data-driven transformation.

EnBW AG’s path to climate neutrality
EnBW AG partnered with HRS to digitize and automate its lodging program using AI-powered insights and sustainable hotel prioritization. Through the Lodging-as-a-Service platform and the Green Stay Initiative, the company reduced CO₂ emissions by 28%, increased program adoption by 33%, and gained full transparency over lodging spend — supporting its goal of becoming climate-neutral by 2035.
Global strategic lodging procurement, sustainability & enhanced adoption
Groupe Adeo partnered with HRS to centralize procurement, increase program adoption, and reduce travel-related emissions. Through end-to-end lodging management, improved payment solutions, and sustainability-focused processes, the group achieved significant cost avoidance, an 84% adoption rate, a 10% CO₂ reduction per room night, and 98% VCC acceptance.
How Ströer achieved 94% Hotel Program Adoption with HRS
Ströer partnered with HRS to relaunch its hotel travel management with an end-to-end platform that centralized spend, increased transparency, simplified booking and payment, and boosted compliance. The company achieved 94% online adoption, 7.5% savings, 97% digital payment adoption, and strong sustainability and quality metrics across its lodging program.
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Credenziali
Certificazioni che parlano per noi
Le nostre iscrizioni e certificazioni riflettono il modo in cui trasformiamo la responsabilità in risultati, per le nostre persone, i partner e il pianeta.

Adesione al Climate Pledge
Siamo orgogliosi di essere uno dei 313 firmatari globali del Climate Pledge, impegnandoci a raggiungere l’obiettivo net-zero entro il 2040. In tutti i nostri uffici, riduciamo le emissioni, utilizziamo energie rinnovabili e promuoviamo scelte sostenibili per persone e partner.

Membri del GSTC
In qualità di membri del Global Sustainable Tourism Council, contribuiamo a plasmare un turismo responsabile. Condividiamo dati basati su evidenze, allineiamo gli standard globali e promuoviamo la sostenibilità del business travel tramite l’iniziativa Green Stay.

Medaglia di bronzo da EcoVadis
EcoVadis ci ha riconosciuto a livello globale per la nostra affidabilità nei rating di sostenibilità aziendale. Siamo tra il 35% delle aziende meglio valutate. Questo riconoscimento riflette il nostro impegno costante per maggiore trasparenza, riduzione delle emissioni e miglioramento continuo della sostenibilità.

Membri del Sector Dialogue
Contribuiamo al “Sector Dialogue on Tourism for Sustainable Development”, promosso dal Ministero Federale Tedesco per la Cooperazione Economica (BMZ). Insieme a industria, accademia e società civile, promuoviamo obiettivi comuni di sostenibilità in linea con l’Agenda 2030 delle Nazioni Unite.
Inizia il tuo percorso verso il net zero
HRS ti aiuta a collegare la strategia di sostenibilità all’esecuzione operativa: dalla ricerca e prenotazione al pagamento e rimborso.Con Green Stay puoi agire subito, grazie a dati verificabili, insight basati sull’AI e un framework di sostenibilità pluripremiato.

Domande frequenti per le aziende
Le risposte a tutte le tue domande.
Introduction & Purpose of HRS Green Stay
What is the HRS Green Stay Initiative?
The HRS Green Stay Initiative provides corporate travel and sustainability leaders with reliable, property-level data on the environmental impact of hotels. It shows standardized carbon, water, and waste footprints per room night, helping you measure, report, and reduce travel-related emissions across your lodging program.
The methodology is based on internationally recognized standards such as the Greenhouse Gas Protocol, ISO 14067, and the Hotel Carbon Measurement Initiative (HCMI), ensuring that your company’s reporting meets global compliance standards.
Emission Measurement & Reduction
How does Green Stay help my company measure travel emissions?
HRS supports corporate clients in achieving their sustainability goals through a three-step approach:
- Report: Access accurate, property-level emissions data to measure Scope 3 business travel impact.
- Reduce: Use data insights to embed sustainability criteria into sourcing, steer travelers toward efficient hotels, and monitor improvements over time.
- Remove: Compensate for unavoidable emissions via verified climate protection projects integrated in the HRS ecosystem.
This end-to-end process allows companies to manage environmental impact proactively and demonstrate measurable progress against ESG and CSRD requirements. Green Stay provides property-level carbon, water, and waste data that can be aggregated across your lodging program to calculate emissions for Scope 3 Category 6 (Business Travel).
Each hotel’s footprint is calculated according to the ISO 14067 and GHG Protocol standards and displayed in consistent units — carbon (kg CO₂e per room night), water (liters per room night), and waste (kg per room night).
This allows you to integrate emissions data directly into your internal sustainability reports and CSRD or ESG disclosures.
Hotel Benchmarking & Ratings
How are hotels benchmarked and rated?
Each hotel’s environmental footprint is benchmarked against others in the same region, resulting in an efficiency class (A–D) based on quartile distribution:
- A: top 25%
- B: next 25%
- C/D: lower 50%
Only hotels in classes A and B — those performing in the top 50% for environmental efficiency — are displayed with the Green Stay leaf in booking channels.
Data Usage, Coverage & Access
Can my company use Green Stay data for sustainability reporting?
Yes. Green Stay data supports Scope 3 emission calculations, CSRD and ESRS compliance, and internal sustainability reporting.HRS provides aggregated data feeds that can be integrated into your internal dashboards or sustainability reporting tools. The standardized methodology ensures that all data is traceable, auditable, and compliant with recognized reporting frameworks.
Costs & Getting Started
What is the cost for corporates to access Green Stay?
Green Stay participation is included in HRS’s corporate lodging and meetings solutions. There are no additional costs for corporates to access sustainability data, reporting, or benchmarking within the HRS platform.
Methodology, Verification & Greenwashing
What is the difference between Green Stay and sustainability certifications?
Green Stay is not a certification or eco-label. It is a data and evaluation framework that aggregates verified environmental data from hotels using a standardized and audited methodology.While many hotels display their sustainability certifications within Green Stay, the HRS Green Stay leaf icon is awarded solely based on data-driven performance, not on self-declared labels. This ensures that your reporting is objective, comparable, and globally consistent.
Methodology, Verification & Greenwashing
How is the Green Stay data verified?
The Green Stay methodology is independently audited by GUTcert, an accredited German certification body (DAkkS). The audit confirms full compliance with ISO 14067 (Product Carbon Footprint) and the Greenhouse Gas Protocol standards.Hotels provide their data through the Green Stay audit platform and confirm its accuracy under binding Terms & Conditions. HRS applies automated anomaly detection and regional benchmarking to identify implausible values, ensuring that the data your company relies on is credible and comparable.
Introduction & Purpose of HRS Green Stay
Why did HRS develop Green Stay?
HRS developed Green Stay in close collaboration with its corporate clients, who needed transparent and comparable sustainability data for Scope 3 emission reporting and procurement decisions. The goal is to help organizations:
- Integrate sustainability criteria into hotel sourcing.
- Steer traveler bookings toward more efficient properties.
- Measure, report, and reduce emissions from business travel and meetings.
Green Stay makes this possible without additional data collection effort or complex system integrations — it’s built into the HRS ecosystem.
Emission Measurement & Reduction
How does Green Stay help reduce emissions in my program?
Beyond reporting, Green Stay supports active emission reduction through:
- Sourcing: embedding sustainability data and criteria in your RFP process.
- Booking: allowing employees to select more efficient hotels via filters and recommendations.
- Program design: benchmarking performance, identifying hotspots, and setting measurable reduction targets.
This combination of transparency and traveler steering enables measurable emission reduction at scale.
Costs & Getting Started
How can I get started with HRS’s sustainability solutions?
Simply contact your HRS Account Manager or visit the HRS Sustainability Overview to explore how Green Stay can be integrated into your travel program. HRS will help you define reporting objectives, configure dashboards, and align sustainability metrics with your internal ESG goals.
Data Usage, Coverage & Access
Does Green Stay also cover meetings and events?
Yes. HRS extends the Green Stay methodology to the Meetings & Groups segment, providing comparable emissions data for venues and events. This enables companies to apply the same “measure–reduce–report” logic across both lodging and meetings, supporting a unified sustainability strategy.
Methodology, Verification & Greenwashing
How does Green Stay prevent greenwashing?
Green Stay combats greenwashing by focusing on data transparency and independent verification:
- The methodology is science-based and ISO-audited.
- Hotels cannot buy visibility or use the Green Stay logo externally.
- The data is normalized, benchmarked, and verified before being displayed.
This ensures that the sustainability insights available to your company are reliable and aligned with corporate reporting standards.
Data Usage, Coverage & Access
How can I access Green Stay data for my program?
If your company works with HRS, Green Stay data is integrated directly into your lodging and meetings platform. You can filter hotels by sustainability performance, include criteria in sourcing, and access aggregated data for reporting. Your HRS Account Manager can help you enable these insights for your program and ensure your reporting setup reflects the latest sustainability data.
Data Usage, Coverage & Access
How often is Green Stay data updated?
Hotels participating in Green Stay are required to update their data annually. This ensures that all information used for corporate reporting is up to date and reflects recent operational improvements. Outdated or incomplete data automatically reduces a hotel’s Data Quality Score, ensuring transparency in the benchmark results displayed to corporate clients.
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