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Press Release
July 16, 2024

HRS Tech Enables AI-Powered Upgrades for Amadeus Cytric

HRS’ AI tech is now integrated into Cytric — making hotel booking, rate optimisation, sustainability filtering and payments automated and seamless.

HRS Tech Enables AI-Powered Upgrades for Amadeus Cytric

Key Takeaways

  1. AI-driven rate monitoring ensures travellers see best available rates, including net rates outside GDS.
  2. If a booked room’s price drops before arrival, the system can automatically rebook at the lower rate.
  3. Hotels meeting eco-standards are flagged via a “Green Stay” label, helping travel programs prioritise sustainable stays.
  4. Automated payment and invoicing (with high accuracy) simplifies expense management and accelerates reconciliation.

Extended Amadeus–HRS Partnership Brings AI Upgrades to Cytric

Extended Amadeus-HRS Partnership Enables AI-Powered Enhancements for Booking, Sustainability and Payment with Amadeus Cytric

New Automation – Continuously Improved by Machine Learning – Elevates Booking, Sustainability and Finance Functions, Providing Gains for Corporations and Travelers

Madrid & Cologne – 16 July 2024 – In a recent Amadeus study, Travel Technology Investment Trends 2024, corporate travel managers agreed that improving travel and expense processes are a focus for investment, and the majority of decision-makers are planning to invest more in travel and expense management technology in the next 12 months.

Today’s announcement highlighting the extension of Amadeus’ longstanding partnership with global travel technology company HRS, reflects these findings. The multi-year agreement features an innovative combination of HRS’ AI-driven technologies available for corporations and business travelers using , Amadeus’ end-to-end corporate travel and expense solution. Cytric, Amadeus’ end-to-end corporate travel and expense solution.

With this agreement and more widespread deployment of HRS technologies in Cytric, companies and business travelers are benefitting today from end-to-end AI functionality. These features are seamless for travelers, making it easy for them to search for and book the right hotel at the right rate, while travel program leaders and finance executives gain from time-saving automation that improves accuracy and speeds up reconciliation and real-time analysis.

Highlights include: 

  • Optimized property shopping and accurate rate loading
    HRS provides machine learning technology to its customers in the background that continuously monitors rates, availability, and amenities at customer’s preferred properties, including net rates for properties that may not be listed in a GDS. Automation continuously validates that the correct rates and amenities are displayed to travelers in Cytric, including net rates from properties. By ensuring optimal use of top suppliers via these technologies, companies can maximize hotel program savings.   
  • Automated hotel rebooking to take advantage of lower rates
    HRS rebooking technology in Cytric helps companies take advantage of price fluctuations in room rates. Following a Cytric reservation, HRS will automatically rebook a HRS hotel stay if the room price drops – often saving significantly on the cost of the room. This applies to all flexible rates with the same room category that have been booked at least 24 hours before the arrival date. The traveler automatically receives an email about the booking change and sees the confirmation in Cytric with the message ‘rebooked.’
  • Tangible steps to drive use of more sustainable hotels
    Cytric and HRS customers will now benefit from the HRS’ Green Stay Initiative, which provides corporations and business travelers with a label highlighting properties that feature more sustainable operations. Aligned to regulatory requirements, the Green Stay Initiative also allows each corporate program to use a customizable scorecard to prioritize their preferred ‘green hotels’ in booking displays. Beyond this corporations can access unmatched granular data related to the sustainability of each property.
  • Automated payment and invoice collection saves time
    The integration of Cytric and HRS PAY can offer, by means of this extended agreement, a leading payment solution - with payment acceptance, invoice collection and invoice accuracy all recording 98.5 percent and above performance.* This covers not only centralized payment to suppliers, but also leverages machine learning to digitize all invoices and accurately capture all spend categories tied to each booking. The depth of data analysis and transparency from this process is unmatched in the industry.

Amadeus and HRS will feature their travel management technologies and services at next week’s Global Business Travel Association conference in Atlanta. See Amadeus at booth # 4333; HRS at booth # 2335.

Tobias Ragge, Chief Executive Officer, HRS, says: “We are delighted to reinforce our long-term relationship with our travel technology partners at Amadeus. This collaboration brings immense value to our mutual customers. Our drive to continue innovating, leading with technology and APIs that seamlessly integrate into the travel ecosystem, aligns with Amadeus’ goals. By unlocking new data-infused avenues to optimize program performance, maximize savings and enhance sustainable travel operations, we’re working together to make business life better for corporations and their travelers.” 

Santiago Franco, Chief Technology Officer, Amadeus Cytric, says: “At Amadeus we put the traveler at the heart of everything we do – and the functionality offered through our partnership with HRS is set to bring tangible benefits. Through automating the hotel payments process, cutting costs on accommodation programs and offering fresh insight into sustainability metrics, Cytric can make a real difference to the corporate traveler experience.”  

* This tabulated average represents the achieved KPIs across HRS’s client base that utilizes the entirety of their platform on a global basis.

About Cytric 

Amadeus and Microsoft are working together and share a joint vision to reimagine the corporate travel experience, reinventing the employee’s experience and changing the way users meet, collaborate, travel or claim expenses. 

Together, we can build better traveler experiences that enrich, excite and delight, unlocking new ways to see travel, fostering collaboration, helping employees be more productive, and empowering them with a new hybrid way of working, by recommending employees who to meet with and when to achieve their business goals.  

With wider implications for businesses: opening the door to simplification of the decades old processes that impact departments like finance, procurement and travel.  

About HRS 

HRS is a global technology company focused on leveraging Artificial Intelligence to create fully digital lodging experiences for corporations and their travelers. The company’s platform-based solutions are reinventing end-to-end travel management and the traveler experience for transient, meetings and workforce segments for Fortune 500 companies worldwide. HRS’ award-winning Green Stay Initiative enables hotels to showcase their sustainable attributes while helping companies on their quest towards NetZero travel. HRS has an unsurpassed network of ecosystem relationships, with secure API integrations to hotel suppliers, digital payment facilitators and booking solutions. More information at www.hrs.com and on LinkedIn

About Amadeus 

Amadeus makes the experience of travel better for everyone, everywhere by inspiring innovation, partnerships and responsibility to people, places and planet. 

Our technology powers the travel and tourism industry. Inspiring more open ways of working. More connected ways of thinking, centered around the traveler. Our open platform connects the global travel and hospitality ecosystem. From startups to big industry players and governments too. Together, redesigning the travel of tomorrow. 

We are working to make travel a force for social and environmental good. A collective responsibility to protect and improve the people and places we visit, ensuring travel continues to make a positive contribution to our world. We apply innovation to meet new needs, to solve real challenges. Our truly diverse global workforce, made up of 150 nationalities, is passionate about travel and technology. 

We are an IBEX 35 company, listed on the Spanish Stock Exchange under AMS.MC. We have also been recognized by the Dow Jones Sustainability Index for the last 11 years. 

Amadeus. It’s how travel works better. Learn more about Amadeus at www.amadeus.com.  

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