New HRS & GBTA research accelerating green trends in corporate lodging
Sustainability has shifted from a secondary concern to a defining factor in managed travel programs. This report, produced by GBTA in partnership with HRS, explores how companies integrate sustainability across policies, supplier negotiations, and hotel RFP processes, reflecting growing corporate and environmental responsibility.
- Provides data-driven insight into the growing influence of sustainability in corporate travel programs.
- Identifies leadership roles and organizational drivers behind sustainability adoption.
- Highlights the growing demand for certified sustainable hotels in booking tools.
- Reveals evolving RFP practices and procurement requirements.
- Offers benchmark data for regional differences between North America and Europe.
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Key Takeaways
- Sustainability is now a defining factor in managed travel programs worldwide.
- 48% of travel managers cite senior leadership as key influencers in sustainability decisions.
- 65% of travel managers want sustainable hotels prioritized in booking tools.
- European programs show stronger sustainability adoption (78%) than North America (61%).
- Siemens and other Fortune 500 firms now require sustainability data in hotel RFPs.
- Only 7% of companies currently restrict hotel selection to those with sustainability data.
- 59% support displaying sustainable hotels higher in booking results, while only 34% would remove unsustainable ones.
- The report predicts continued acceleration as regulations and traveler expectations evolve.
Sustainability’s Impact on Hotel Selection
GBTA and HRS surveyed nearly 200 American and European travel procurement and operations leaders on the impact of sustainability trends on their hotel planning strategies for 2023. The results illustrate that companies are weighing green performance metrics for hotels and prioritizing hotels with validated green credentials. Highlights include:
- Scenarios for placement of green hotels in the hotel shopping displays seen by business travelers as they book hotels in their corporate online booking tools;
- How sustainability-related feedback from hotels during RFP cycles impacts the ultimate selection of hotels for preferred-supplier status; and
- Differences between European and North American travel program leaders when it comes to prioritizing green hotels in their respective managed travel programs.
HRS is pleased to offer you a full copy of the report, titled “A New Order: Travel Programs Focus on Sustainability.” Simply fill out the below fields and you’ll receive your copy within 24 hours after submission.
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