Lodging Market Trends & Insights Paper
Business travel is returning fast, and ADRs are rising even faster. With lost negotiation power, growing supplier prices and new traveler expectations around safety, quality and sustainability, Procurement and Travel Managers must rethink how they manage lodging programs. This paper highlights the key trends shaping the market and provides practical guidance to build a stronger, more resilient procurement strategy
- Understand key global lodging recovery trends and rate dynamics.
- Learn how to adapt corporate hotel programs amid rising costs.
- Gain clarity on the impact of inflation, labor shortages, and new travel behaviors.
- Discover optimization strategies for sustainable and cost-effective procurement.
- Enhance traveler satisfaction and program efficiency through data transparency.
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Key Takeaways
- Business travel volumes have rebounded to 70–80% of pre-pandemic levels.
- ADRs now exceed 2019 figures, driven by inflation and strong demand.
- Energy and Pharma sectors lead travel recovery, with persistent volatility.
- Procurement must adapt through holistic spend management and sustainability.
- Continuous optimization, ESG alignment, and traveler satisfaction define success.
Business Travel is back & ADRs are rising – What now?
Travel programs have largely been frozen over the last two years. Corporates lost up to 90% of volumes and negotiation power, suppliers are increasing their pricing and employees will expect more than to be back where they left off – especially in terms of security, safety, quality and sustainability. To ensure that Procurement and Travel Managers are prepared for factors reinforcing the dilution of lodging programs, we would like to provide you valuable tips and recommendations for action that will help you respond effectively to global megatrends, current industry dynamics and the resulting new demands of your business travelers.
We are investigating trends & proof points around:
- Weekday Occupancy
- Average Daily Rate (ADR) on global, country and destination level
- Demand Recovery per industry
While also discussing:
- What industry dynamics are impacting the hotel price trends
- What procurement managers can do to fully optimize their hotel programs; and
- How to be successful with your procurement strategy and rate negotiations
- Read this paper in order to create the optimum procurement strategy and hotel program to meet the needs of your business, balancing duty of care for your travelers as well as for the environment, and create value for everyone!
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